high  protein icon

High
Protein

real meat icon

REAL MEAT* 1st INGREDIENT

*Meat is defined as poultry or fish.
grain free icon

Grain
Free

DISCOVER DOG PRODUCTS

CRAVE TIPS

THE
POWER OF PROTEIN IN CRAVE™ DOG FOOD

Real meat is highly palatable, but lower than meat meals in protein density. Meat meal is concentrated by cooking away water and some of the fat from fresh meat. Meat by-product meal is similar to meat meal, but sometimes contains other animal tissues.

TAKE
THE MYSTERY OUT OF DOG FOOD LABELS

For your food, ingredients are arranged in descending order according to the percentage of weight that are in the product; for example, if the first 3 ingredients in salsa are tomatoes, onion and peppers, you know that there are generally more tomatoes than onions and more onions than peppers.